
Keyword Research, Gather Elven Farsight.
Study the Stars Beyond Any Map, for They Reveal the Paths No Common Eye Can Follow.
The Elves did not wander blindly, they studied the stars, divining meaning where others saw only light.
Keyword research follows the same rite. Through this farsight, I reveal what your audience seeks before they even know to ask. Each search query a glimmering keyword in the dark, a signal of purpose and when aligned with similar signals, forms constellations of user intent.
From these, I chart a living map, informing organic content strategy, guiding the creation of landing pages, structuring hierarchies and anchoring your domain where it matters most.
This is not guesswork. It is precision, born of insight, forged into strategy.

Keyword Research, Channelling User Intent.
Uncovering the right keywords is not mere discovery, it is the ancient art of interpreting the will of the seekers. Each phrase is a fragment of intent, a thread in the tapestry of search. Through Elven farsight and arcane study, I gather these threads and weave them, guiding which pages must exist, which questions must be answered and defining how your domain can rise through the ranks.
Keyword Research - Scrying The Pools
Using elvish tools (or SEMRush, as the mortals call it), I filter the divining pool of keywords by similarity, volume and difficulty, seeking only runes that bear power and purpose. This is where the early stars align. I discard the noise, the bait, the illusion. What remains are the beginnings of constellations your domain should wield.
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Synonyms & Suggests - Listening to the Whispers
The search engines speak, if you know how to listen. I trace the whispered suggestions, autocomplete echoes and suggested fragments, all breadcrumbs pointing to untapped corridors of curiosity. These are not spells yet, but the ingredients of one. I gather them with care, refining your path through relevance.
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User Questions - Tapping the Common Tongue
Not all knowledge is kept the sanctum. I descend into the wilds of Reddit, forums and search engine questions, where real seekers voice their needs in raw, unfiltered form. Here I uncover the true language of pain points and purpose. The kind no machine can guess, but every good spell must reflect.
Aligned Signals, Your Keyword Research Brief.
Once the research is complete, the raw arcana is transcribed into a single, structured artefact, a keyword research brief (delivered as a Google document, of course).
Inside, you’ll find every query unearthed, grouped by intent, ranked by strength and aligned to the very pages that must rise. No wasted words, no aimless casting, just clear pathways forged from search demand and Elven foresight.
This is the foundation of your content kingdom, where blog scrolls are carved with purpose, landing pages stand guard over intent, and every phrase serves a greater divine design.
Whether you take the scroll and begin building, or summon me to continue the conjuring, the power is now yours
What the Elves Already Knew: FAQs.
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Keyword research is the rite through which I uncover what your future visitors are already searching for, often without realising it. It’s not just about picking popular words, but revealing the deeper intent behind them. These insights guide your entire domain: the content you write and the pages you build to rise through search.
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Yes. The keyword research brief doesn’t just show you what people search, it gives context and clarity. That understanding lets us forge content hubs, landing page and even video aligned with real user needs. It’s the cornerstone of your organic content strategy, built on signals, not assumptions.
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Far from it. The scrying pool often reveals terms you already rank for, albeit just beneath the surface of page one. With the right incantations (and content adjustments), we can elevate what’s already working and breathe new life into what’s been buried.
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Absolutely. The SEO audit reveals the structure of your site and the fractures within, but keyword research uncovers the language your audience uses to find it. Together, they form the full map, one shows the territory, the other names the paths.
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Yes. Knowing which topics you’re claiming allows us to identify what content needs support and which keywords are worth forging external signals for. It’s the first step in identifying which spells need reinforcement from other realms.
Speak, Friend, and Enter.
Not all who wander are lost, some just dwell forgotten in the depths of page six.
Feed your info to the Grimoire. I’ll read the signs, run the diagnostics, consult the Palantír.
If the path is clear, the SEO wizard will show you the way and walk it with you. If it’s not, know that silence is an answer, too.
(I’ll still get back to you either way.)